Mistakes are always forgivable, if one has the courage to admit them.

Yes you read that correctly. Within the world of IoT connectivity you have a combination of two very significant circumstances which when combined create quite an unfavourable situation for its customers.. Because when High competition meets a lack of profit margin, the industry is forced to differentiate constantly. And it is within these differentiators that the problem for you lies.

I'm not going to get too technical, so I am not going to drill down too deeply into the many different radio technologies involved within IoT Connectivity on this page. Suffice to say, that whatever technology you end up opting for, there will be numerous vendors who would provide that service. In fact, I cannot think of one single technology where there is a unique vendor who stands alone.

So when competition is high and profit margins are low, the need to differentiate themselves from each other is critical. Most vendors will do this by highlighting their features and benefits (if they have any). But in this industry, with MNO's, MVNO's and literally 1000's of resellers globally, these F&B's are also mostly identical. So in order to stand out from the crowd, the marketing team gets creative... Often to the point of blatantly lying.

They do this by using differing language when representing the same thing. What used to be called a local sim, is suddenly, a single network sim. What was once a roaming sim, is now a multi-network sim.  Now, by themselves, these statements are factual and technically correct, but it is just an example of how the industry is beginning to use language to create confusion.

In IoT, the use cases are usually always slightly different. Each smart meter may require something unique to operate at it's optimum due to their location as an example.

The Connectivity industry has discovered that it cannot keep up with the ever growing demands of the sector, and by the time it has developed, tested, rolled out, and launched a connectivity product, there is a slightly different use case now. Consequently, customers are developing products and services that they see a market for, then they are trying to find the "best fit" connectivity product for it. Anything that supports their needs 85%-95% is considered a good fit.

The acceptance of this shortfall, has allowed connectivity vendors to justify suggesting their limited services to clients for whom an alternative product would have been more suitable. 

I see this as nothing more than poor salesmanship. But the competition for connectivity business is so tough and so competitive, that I can understand why the pressure is there to do it. By far the biggest aspect of my services seems to be finding the best product fit in the first place.