...it's all fugazi

I help businesses navigate the complex world of IoT connectivity,  cutting through the confusion to find solutions that actually work for their needs, both now and in the future... blah, blah, blah. 

Full transparency? I didn’t always sit on this side of the table.

For years, I was often employed or contracted by companies to sell their connectivity solutions... and whilst they will always deny it, I was encouraged to blur the lines... to oversell, to downplay product limitations, and to frame solutions in ways that benefited the vendor more than the client. It wasn’t always outright deception, but it was designed to mislead. To confuse. To close the deal... and I was one of the best at it.

I don't recall exactly when or why, but as I gained more experience and perhaps a more reasonable perspective, I saw the long-term damage this caused, the wasted time, wasted money, and businesses locked into the wrong solutions. That’s when I made the decision to change direction.

Now I work solely for my clients, not vendors. My role is to help you avoid the traps I once watched others fall into, and, if I’m honest, that I once helped set. I make no apology, it was a lifetime ago. If I can make amends by doing what I can now, so be it. I am not so popular within the industry these days because of what I do. But you should definitely use me to your advantage.