Edward R. Murrow

With almost three decades of experience in radio communications, telecommunications and cellular IoT, I've spent my career working across the technologies, networks and commercial relationships that make connected solutions possible.
My professional background includes senior commercial and specialist roles with organisations such as Orange, BT Enterprise and Twilio, alongside extensive experience in M2M, telematics, connected devices and international mobile connectivity.
I've worked across different parts of the connectivity supply chain, from mobile network operators and technology providers to specialist connectivity businesses. This has given me firsthand experience of how connectivity solutions are developed, marketed, priced, sold and supported, and where the promises made during procurement don't always match operational reality.
Over the years, I've seen how difficult it can be for businesses to distinguish between competing propositions, particularly when suppliers appear to offer similar networks, coverage and commercial terms.
I've also seen the consequences of decisions made without fully understanding the technical limitations, contractual restrictions or long-term commercial implications.
That experience led me to establish Gigabyte Guru.
Today, I use my industry knowledge, commercial experience and extensive network of relationships to help businesses independently evaluate their connectivity options, challenge assumptions and make informed decisions.
I don't sell SIMs, hardware or connectivity platforms. My role is to provide a different perspective, identify potential risks and opportunities, and help organisations select solutions that genuinely support their technical requirements and long-term business objectives.
Sometimes that means recommending an alternative approach. Sometimes it means challenging what a supplier is promising. And sometimes it means confirming that the solution already in place is the right one.
Ultimately, my value lies in helping businesses understand not just what they're buying, but what they're committing to.