Impartiality is not neutrality... it is fidelity to truth.

I help organisations make better, more informed and effective decisions about their IoT connectivity... the kind that supports their long-term business goals rather than just solving today’s problem.

With over 26 years in radio, telecoms, and cellular IoT, I’ve spent my career immersed in the connectivity world. Early on, I worked with vendors and resellers, learning firsthand how solutions are positioned, sold, and sometimes oversold. 

Over time I saw just how much confusion and misalignment this creates... for buyers, for teams trying to scale, and for products that depend on reliable connectivity.

That experience taught me one thing: the most valuable advice isn’t about selling connectivity... it’s about enabling decisions to be made effectively, and in the context of your business.

Today I work almost entirely solely for my clients, not for vendors. My role is to demystify the market, highlight hidden risks and opportunities, and help you make decisions that are right for your IoT use case, your commercial strategy, and your long-term success.